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INFLUENCER MARKETING SUCCESS STORY

creating a sport

CROSSNET is the world’s first four square volleyball game. Set up within minutes in sand, grass, or indoors. More than just a product, CROSSNET has created a sport. A crucial part of driving awareness, education and adoption was a strategically delivered influencer strategy, at scale.

Leveraging our influencer and creator network, powered by our agency tech partner GRIN, we developed key personas that aligned with CROSSNET’s target consumer groups; using a creator brief to get the highest quality content possible.

Top performing organic content was re-purposed into paid social, amplifying the creative and influencer partnerships; made possible by our seeding approach.

results

CROSSNET was in a desperate situation come late Q4, 2020 and needed a strong influencer push in time for the holiday. mint did just that! Over 150 influencers in 30 days for our product is extremely difficult to do, but they pulled it off. All top quality UGC/HQ video content. Our social media following grew, all while generating content for our business to use for all of 2021! Highly recommend mint if you are looking for influencer marketing.”

Greg Meade – CEO CROSSNET

150 influencers

150 pieces of content

 

518,000 impressions

40,000 content engagements

3,500 comments

4X ROI through paid social