CROSSNET is the world’s first four square volleyball game. Set up within minutes in sand, grass, or indoors. More than just a product, CROSSNET has created a sport. A crucial part of driving awareness, education and adoption was a strategically delivered influencer strategy, at scale.
Leveraging our influencer and creator network, powered by our agency tech partner GRIN, we developed key personas that aligned with CROSSNET’s target consumer groups; using a creator brief to get the highest quality content possible.
Top performing organic content was re-purposed into paid social, amplifying the creative and influencer partnerships; made possible by our seeding approach.
“CROSSNET was in a desperate situation come late Q4, 2020 and needed a strong influencer push in time for the holiday. mint did just that! Over 150 influencers in 30 days for our product is extremely difficult to do, but they pulled it off. All top quality UGC/HQ video content. Our social media following grew, all while generating content for our business to use for all of 2021! Highly recommend mint if you are looking for influencer marketing.”
Greg Meade – CEO CROSSNET
150 influencers
150 pieces of content
518,000 impressions
40,000 content engagements
3,500 comments
4X ROI through paid social
