Ghost Golf came to mint with the goal of growing 2x YoY. They did $4.4M in total sales in 2021 and had a goal of $9M for 2022.
Optimized campaign across Meta, TikTok, and Google
Redistributed spend per channel to create a more efficient marketing mix resulting in better efficiency and scale
Optimized campaign across Meta, TikTok, and Google
Creative campaigns, live shopping campaigns, and influencer strategy increased following on all platforms by 40%
Sourced relevant influencers and grew account engagement by generating over 3 million views
Optimized Email, SMS, and Affiliate campaigns
Ensured creative consistency across all campaigns and channels
We took a full-funnel approach. We started by implementing a growth strategy and forecasting. This helped us understand the roadmap to hitting high-level goals and to track day-to-day pacing toward monthly targets. Then, we iterated on creatives implementing creator content into Meta, Google, and TikTok ad accounts to optimize performance and create more opportunities for scale. Then we implemented the cohesive strategy across all campaigns including affiliates, influencers, organic, and retention. Overall, helping Ghost Golf meet their revenue target in only 4 months.
